@ ANURAG GUPTA
Marketeer
PROJECTS ❤️
Stay Hotel - A/B testing for Search Ad Campaign
Created an A/B Testing plan for their ad Campaign, helped them run ad variation to track conversions rate from current 2% to additional 5% after headline update.
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Great Grounds Coffee Shop - Responsive Display Ads
Evaluated and Organized assets - such as headlines, descriptions, images, and logos - for responsive display ads, suggested for improvements.
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Customer Personas - Bedding and Home Goods Store
Created two customer personas - Budget Buyer and Variety Shopper - for an e-commerce business by identifying patterns in customer data.
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Founders’ Dairy - Search Engine Optimization (SEO)
Recommended improvements for titles and meta descriptions to better reflect the content of each webpage for two webpages in an online store Founders’ Dairy.
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Oscar’s Bakery - Responsive search Ads
Crafted 10 headlines & 5 descriptions that are relevant to Oscar’s Bakery keywords to try to match their potential customers' search queries. Written 5 callout ad extensions to provide additional important information for a Google responsive search ad.
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KoreanDost - Internship Project
Designed and Developed Official Website, Handled and Optimized website for Search Engine Ranking, Social Media Management of a famous big YouTube influencer with over 1M+ subscribers and 630k+ followers on Instagram.
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DesignFoster - StartUp
As a Founder and CEO of DesignFoster I have helped numerous big Influencers, Businesses, Creators, Organizations, Artists and Professionals help grow / build their digital presence and helping them by educating them about technology in this digital era so they can better serve their community. I am working to towards a big dream thriving more inspiring minds towards technology.
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Right Size - Social Media Calendar
Planned the posts for two days of a social media calendar in the first week. Considering the holidays and events happening that week, as well as related company promotions.
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Great Grounds - Social listening insights
Analyzed social listening data to identify audience insights and industry trends & suggested actions to take based on those insights.
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Great Grounds - Respond to customer comments
Reviewed & responded to different types of customer comments posted on social media of Great Grounds. A reply to the positive feedback, question, & negative feedback.
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Great Grounds - Social media data analysis
Reviewed data from two different Tweets related to the same topic & analyzed why it was more successful, assessed why I think it performed better, and decided how to adjust strategy based on my analysis. And made a recommendation about how to approach similar Tweets in the future based on my analysis.
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ANURAGSUZU - Blog
I love sharing what I have learnt to others. I am writing blogs on blogger to share my learning thoughts to big audience with 3300+ views.
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ANURAGOASIS - YouTube
I believe it has really improved up my communication skills and confidence level to talk with people. I'm creating videos to bring awareness to people in various fields with over 88,500+ views.
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Social media report email
Written an email to senior stakeholders to report on the performance of a recent social media campaign. Described the campaign and its goal, explained my analysis of the data, created and inserted a chart to visualize the data, and indicated changes to strategy based on my analysis.
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Social media ad campaign planner
Planned the campaign’s objective, platform, audience, ad format, creatives, and call to action. Developed a paid social media ad campaign to promote offering of 20% off discount on all orders placed online of an online bedding and home goods store.
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Client emails
Developed marketing emails for three clients: a veterinary clinic, a massage therapist, and an automotive repair shop. I’ve written the message bodies, subject lines and preview text for each message for the three emails of newsletter, promotional & retention email.
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Power Zone Fitness Clubs - Retention email
I've written a customer retention email announcing a new fitness app.
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Tee’s Shirts - Checkout Evaluation
Done Case Study. Identified the reasons why customers are abandoning the checkout process and provided suggestions for how to improve the checkout process.
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White Opal - Landing page heat map
Analyzed how customers are interacting with the website and got ways to optimize performance.
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